The latest U.S. Army recruiting commercial features footage of a young man sharing a watershed moment with his father after venturing home for the first time after basic training. After the vignette of the father and son, the commercial closes with the typical images of intense physical activity, heavy artillery fire, Irish dancing (ok, I lied. It wasn’t really Irish dancing. It was more like a Can-Can) and contact information. At the very end of the clip (which made me fall of the couch, and no, I was not practicing my synchronized swimming moves again!) they tell the potential recruit that if he or she calls now they will receive a free Boonie hat. What the F!?! I get to go to Iraq and I get a free hat. Sign me up! Think, think…we need more troops. Anyone got any fresh ideas? Free hats! Holy s&*t! That’s brilliant!
Friday, September 7, 2007
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